At Kissmetrics, we’ve discussed the best way to build authority within your industry through blogging. If you’re keen on Social Media Marketing Examiner, you could have learn about major brands that have took advantage of guest blogging. So today, we are going to look at exactly how to get guest blogging opportunities making the most out of them.
Before we begin, the initial task would be to decide what your primary goal for small business blog guest post is. Knowing this goal before hand is vital in determining the right kind of blogs to submit guest posts to. Typically there are actually three main goals for guest blogging.
With the right kind of content at the top blogs, that can be done the 3 of such things. In case you are trying to accomplish either #1 or #2, then you should find blogs that have a great sized and engaged audience. Should you be just trying to accomplish #3, then you will want to pinpoint blogs with strong root domain authority. You can check this at no cost using the SEOmoz toolbar. Knowing your goals in advance can help you in determining which blogs could be the right for you to submit guest posts to.
When you are selling seeds, you should find gardening blogs with an engaged audience of gardeners. The subsequent should support you in finding the right type of guest post opportunities.
Google is a good starting point in the quest for guest posting opportunities. You may use any of these keyword searches to find blogs that accept guest posts. Just replace keyword with keywords from your industry.
Know of any prolific guest bloggers within your industry? Should you read enough blogs within your industry (that you simply should), these would be the names you see over and over writing content for other people. For online marketers, that list includes Gregory Ciotti, Danny Iny, Leo Widrich, Neil Patel, Marcus Sheridan, and others. Using Internet search, search for the name of prolific guest bloggers inside your industry as well as the phrase “guest post by”. This will likely reveal every one of the sites that these guest bloggers have posted upon. They will be good places so that you can guest post upon too. An added bonus would be if you actually know a guest blogger in your industry that may make an intro that you should the owners of blogs they have guest posted upon.
When you (or your internet marketing agency) has ever pulled up a backlink analysis of any competitor while dealing with your SEO campaign, chances are more than one of your own competitors have backlinks from guest posts they have done. If you have usage of tools like Open Site Explorer, you can consider the backlinks of your competitors and spot any blogs they already have written for. When you don’t, that you can do a Internet search for link:domain.com -domain.com “guest post” (replacing domain.com with the competitor’s domain) which ought to reveal sites which a competitor has written for.
A lot of bloggers and guest posters will share their latest guest posts on social media sites. Because the easiest someone to search is Twitter, you should attempt operating a Twitter search for keyword “guest post” to find the latest tweets about guest posts within your industry. Just follow the links to determine what blogs are accepting the guest posts.
Need more keyword search ideas or a only a list with plenty of different guest posting opportunities? Look at this post on Buzz Blogger with 500 places to syndicate content which one by Brian Keith May with 100 sites to submit guest posts.
Last, but not at all least, is My Blog Guest, a community of guest bloggers. Sign up for free and look for blogs that are accepting guest posts. Better still, post your own information to state that you are wanting to write guest posts on a particular topic so blog owners can discover you!
Preparing to Pitch a Guest Post
See that we don’t just jump from finding guest blogging chances to contacting the blogs. That’s because there are many things you need to do before you propose a guest post for a site you’ve just found.
Understanding your target blog’s content is key. Sure you already know they have got content about the keyword you searched while trying to find guest post opportunities. But you need to know even more concerning this content such as…
While a blog could have guest posts, now you ask , perform guest bloggers thrive? Do guest blog articles on the website get just as much comments and social sharing as blog posts from the owner? Some sites might accept guest posts, however if the audience is simply tuning in for the blog owner, then you definitely won’t do it well in case your goal is always to build authority or get traffic back aimed at your website.
Some blog owners are more likely to accept guest posts by some kinds of people over others. Peruse a few guest blogger bios about the blog to see if they can be fellow bloggers, freelancers, consultants, business people, and so forth. This is important when you introduce yourself to the blog owner for your personal pitch. Search for a little more about the success rates of guest posting outreach within this study on SEOmoz.
To improve the chances of you getting accepted being a guest blogger, it is advisable to get some good recognition through the blog owner first. The best way to do this would be to require a couple of weeks and reply to their latest posts. You’ll get bonus points for sharing those posts on Twitter too – it is important to add the blog owner’s @username on Twitter. By doing this, once you pitch your guest post, you won’t be a complete stranger.
The very last thing you have to do before contacting the blog owner is see the guest posting guidelines, if applicable, and follow them closely. Does the blog owner would like you to pitch a concept or actually submit a complete post? What format do they really want it in? Will they would love you to make an account and enter it into WordPress? They are all things to find out beforehand prior to deciding to contact the blog owner.
Being a blogger who receives daily guest post pitches, nothing turns me from an email a lot more than ones beginning with Dear Sir or Madam, Dear Webmaster, For the owner of Kikolani.com, or simply Hi. Somewhere on the blog you might be intending to contact is definitely the name in the blog owner. You may have to ferret around for it on the about page or on one of the blog’s social media accounts, however it is most likely available. Find it, and then use it to start out the e-mail.
Keep in mind part about seeing who guest bloggers are stored on your target blog? Some blog owners are particular about only allowing other bloggers to submit guest posts on their sites. When you realized that most guest bloggers are bloggers themselves, then you should introduce yourself being a blogger at (insert your own personal or business blog here). You could be a business person about the side – just center on your blogging skills first.
Make sure to include why you should be a guest blogger. Put in a few links to posts you possess published elsewhere, in addition to your own blog. Preferably opt for posts that have a good bit of social engagement therefore the blog owner will see your potential value with their audience.
The way to Pitch a Guest Post Idea
In the event the guest post guidelines request you to submit a subject idea, then (based on your research of previously popular posts), pitch some different ideas and so the blog owner has some from which to choose.
One of several common questions regarding guest blogging is whether or not you have to be with your best content for your own blog or for your guest posting. It is determined by the quality of the blog you will be submitting your posts to. If the blog has only 900 word posts with many different screenshots, your post needs to be similar. In case the blog has nothing but posts with 500 words or less with merely one image, then your posts (again) ought to be similar. Listed below are other good methods for making your guest post as awesome as you can.
One thing to remember with regards to a great guest post is it will not be regarding your business, your merchandise, or your services. Guest posts must be valuable sources of information – not advertisements! Any information about your organization and related items should be reserved for the writer bio. Occasional mentions, stories, or examples are OK to illustrate a point, but the majority of the post should be centered on something other than your business.
Have a look at posts in your target blog. Do they use plenty of headers, bolded text, images, quotes, or another special formatting? Make sure that your post has similar elements to complement other posts on the webpage.
Show the blog owner you are aware their content by such as a few internal links to some of their posts. The best way to get this done is to execute a Internet search for site:domain.com intitle:keyword. This will give you their top posts with a particular keyword to help you link that post to the keyword with your post. Also, should you mention any specific products, books, etc., be sure to backlink to those too (assuming it’s not self-promotional).
After your amazing guest post, be sure to include a call to action for comments. The better discussion your post generates, the greater!
The way to Craft a fantastic Guest Bio
The most significant part of guest blogging (to suit your needs) is going to be your guest post bio. This is usually the only real place you need to include self-promotion links back to your site, blog, product, service, book, etc. What you write in this particular section is dependent upon your guest blogging goals.
In case your goal is to buy good backlinks, just be certain your bio includes a link back to your web page along with your target key phrases so you are common set.
In case your goal is to get traffic back to your web page, then you might like to consider the place you want that website visitors to go. Depending with reference to your guest post and also the audience from the blog you set it upon, you might want to send website visitors to a custom website landing page or page with regards to a specific product / service.
Should your goal is to increase followers for your social accounts, try this with the help of a line towards the end of your own bio saying “Follow me on (insert your top social networking and link here).”
If you’re aiming to become a regular contributor to your blog, or perhaps want the blog owner to brag regarding what an incredible guest blogger you happen to be, then make sure you do your very best to enhance your post to popularity via your own audience. The blog owner will adore it should you send new readers their way. Also, be sure to reply for your comments. That will significantly help when you are attempting to build authority inside your industry.
If the goal is traffic, the outcomes of your guest blogging should really be measured. The easiest method to do this would be to create a professional Segment in the search engines Analytics. You can discover how to put together dexrpky09 Advanced Segment in this posting on how to find out which internet marketing strategy drives the best traffic. You just need one segment utilizing the source dimension with multiple statements for each and every domain that you may have guest blogged for – you can have around 20 or statements per Advanced Segment. Mine appears like this…
Employing this, you can view all of your Google Analytics data based on referrals out of your guest posts. This helps you determine the achievements of your overall guest blogging strategy with regards to generating traffic and making conversions. If you’re uncertain how you can track conversions, see this post on getting actionable data to figure out how to put in place goals.
Finally, don’t forget that guest blogging can be a two way street. It’s hard to sustain your own blog content while guest posting on a lot of other blogs. So be sure you open an invitation for guest bloggers to write all by yourself blog. Using this method, you can preserve fresh content on your own blog, put in a new perspective for the audience, and hopefully get new readers from the guest blogger’s community. It’s a win-win situation!
Would you use guest blogging as part of your online marketing strategy? How many other things would you suggest for a business looking to increase their guest blogging success?